Here at Litination, our Small Shop Web Flops have typically focused on law firms. Today's entry, however, is a wag of the finger at Pinwin Litigation Support (thanks to Litination fan Craig for the tip).
It's true that adorable mascots can help with marketing (green gecko from Geico). But I'm at a loss for this Newark, New Jersey based firm's choice of a penguin. Especially one that takes your documents and crushes them in his briefcase.
Pinwit Lit has a different view. Their website indicates that their bespectacled standard bearer is so popular that he must be protected with a trademark. Maybe they are right. A quick search on Google indicates that Pacific Laser Systems, Performance Learning Systems, and the Peninsula Library System are just three of the many companies that could be on the prowl for a PLS bag-toting penguin mascot.
Maybe what Pinwit's trying to say is it's cold out there in the world of litigation support. If that's their angle, then I can only imagine that the guy pictured on their contact us page is all too ready to offer to warm you up.
2 comments:
Yes PinWit is more accurate.
It's geek code - the penguin and the "pin" in the name is a nod to the linux operating system (which uses the penguin as a mascot), and the "win" half of the name lets you know they do windows too. I just don't see why they think any lawyer would care.
Post a Comment